The Secret to Making Your Marketing Team Love You
Claire Suellentrop Customer Insights & Growth Consultant For SaaS Companies
Product and Marketing are ultimately striving for the same things: a successful product, highly-engaged customers, and a thriving company. So why is there so often friction — and sometimes, downright conflict — between these two teams? During this talk, you’ll learn the most common triggers of tension between Product and Marketing departments, and how to address them if they’re happening at your company. Plus, you’ll walk away with practical exercises you can run with your marketing team to develop a stronger relationship and get everyone working toward the same goals — which, ultimately, gets more people than ever to use your product.