Product Led Growth
Blake Bartlett, Partner at OpenView Venture Partners
There’s no doubt that marketing can help drive growth for software companies. But what if instead of relying on hiring marketers to drive this growth, we could hire our *products* to help drive it? In this discussion, Blake shares his perspective as an active investor and/or Board Member in companies like Calendly, Expensify, and others to discuss this new trend of product-led growth.