14 Aug Product Management Tactics — Products Aren’t the Solution

KEY TAKEAWAY Products are a tool for the customer to progress and reach their own solution. If customers cannot figure out the product or figure out how to progress, that is your problem, not theirs. OUR TAKE As product people, we at Product Collective liked to think that...

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13 Aug Product Management Tactics — Feedback Finds Solutions

KEY TAKEAWAY Demand-side innovation uses feedback from consumers and finds solutions. That works better than supply-side innovation, which will fail if the demand is not present. OUR TAKE Once we can actually define innovation -- it’s not just as simple to say, “OK… let’s innovate!”   Bob Moesta previously...

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13 Aug Product Management Tactics — Inventions Versus Innovations

KEY TAKEAWAY Invention is creating anything. Innovation is creating something that has a lasting impact on the world. Innovation builds on previous innovations. Moesta gives the example of the Segway as an invention, but the typewriter as an innovation. The typewriter, with its QWERTY keyboard, continue...

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17 Jul Product Management Tactics — Ignore The Copycats

KEY TAKEAWAY Don’t worry too much about copycats. For a long time, Fried found competitors stealing their designs. Eventually, he realized, when someone copies, they don’t understand the context of the copied product, and therefore won’t know where to go next. They’ll always play catch up,...

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17 Jul Product Management Tactics — Bigger Isn’t Easier

KEY TAKEAWAY Business gets harder as you get bigger. If anyone is in a small business, this is the best time. It gets harder and harder. Some may say, “I’ll have more time later.” Fried says you won’t. You’ll have more people, and you’ll manage more...

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