The Role of Product Teams in Large and Small Organizations

The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm @dheerja. Download Product Management TACTICS eBook for more. Product plays a very different role within organizations both big and small.  Defining the role of product through the different stages of a company...

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Dysfunctional Teams and the Wisdom of Ants

The following insights were gleaned from a presentation at INDUSTRY given by Kirsten Butzow, formerly at Pragmatic Marketing (now at Salt River Project) @KirstenButzow. Download Product Management TACTICS eBook for more. Cross-functional interaction is critical for success.  This is true for any team, but product teams in particular. ...

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Building a Product Strategy from the Ground Up

The following insights were gleaned from a presentation at INDUSTRY given by Aurélie de Sainte Preuve of Seenit. Download Product Management TACTICS eBook for more. What happens when a company grows and the products expand? As a product leader, what are you to do when you’re faced with...

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Product Strategy When Scaling a Company

The following insights were gleaned from a presentation at INDUSTRY given by Des Traynor of Intercom @destraynor. Download Product Management TACTICS eBook for more. A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth...

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Demand-Side Innovation

The following insights were gleaned from a presentation at INDUSTRY given by Bob Moesta of The Re-Wired Group @bmoesta. Download Product Management TACTICS eBook for more. There is an oversupply of innovation and technology and really, consumers simply don’t know how to fit all of it into their...

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Managing the Unexpected

The following insights were gleaned from a presentation at INDUSTRY given by John Vars of Varo Money @JohnV. Download Product Management TACTICS eBook for more. Life changes fast. This is true for us as humans, but as well as the products that we manage. It’s all well...

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Hiring and Scaling Your First Product Team

The following insights were gleaned from a presentation at INDUSTRY given by Merci Victoria Grace, formerly of Slack @merci. Download Product Management TACTICS eBook for more. Founders and Heads of Product at early stage companies are often trying to do two impossible things at once: take a product...

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28 Feb Build What You Sell, Sell What You Build

Ensure your product team builds what you sell, and your sales team sells what you build. If either part of the process is out of sync, problems arise. In that case, product teams could build software no one wants, and your sales team could make...

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28 Feb The Cupcake Strategy

When designing a new product, make it like a cupcake rather than a wedding cake. With a wedding cake, you master each part (base, frosting, decorations, etc.) but when put together the cake may still taste awful if the parts don’t compliment each other. However,...

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