How to Get Started with Jobs to be Done
Mike Belsito, Co-Founder of Product Collective
Jobs-to-be-Done (JTBD) has become one of the most discussed frameworks among product people. Yet while it’s simple in nature, JTBD is often misunderstood, making it difficult for some to begin applying it.
Last year, Mike began applying JTBD principles to INDUSTRY: The Product Conference with the following goals:
- Identify common struggling moments among attendees at INDUSTRY
- Discover and introduce new features and “delighters” for attendees
- Improve overall attendee satisfaction
In this talk, Mike shares what he’s learned about JTBD working directly with one of its architects, Bob Moesta. Mike will demystify the process of getting started with JTBD — sharing actionable advice and detailing how he was able to quickly improve INDUSTRY: The Product Conference as a result.