Breathing Life Back Into Maturing Products

Steve Johnson of Pragmatic Institute

Product launches can be fun, exciting, and impactful to a business. But what do we do when we already have an existing product that’s existed for quite a while? And what happens if that product is critical to the business, but is lagging behind and needs some new life breathed into it? In this discussion, we’ll talk about what it takes to revive maturing products.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.