Breathing Life Back Into Maturing Products
Steve Johnson of Pragmatic Institute
Product launches can be fun, exciting, and impactful to a business. But what do we do when we already have an existing product that’s existed for quite a while? And what happens if that product is critical to the business, but is lagging behind and needs some new life breathed into it? In this discussion, we’ll talk about what it takes to revive maturing products.