Adopting Product-Qualified-Leads for your SaaS Product
Mickey Alon, CEO of Aptrinsic
Your company might be focused on generating Marketing Qualified Leads. But, what about *Product* Qualified Leads? If you’re a SaaS company, this concept might be exactly the kind of metric you should be tracking. In this INDUSTRY Interview, Mickey Alon, CEO of Aptrinsic, explains the concept and shares how product people can best put it to practice.