Adaptive Product Teams

Tanya Cordrey, Former Chief Digital Officer of Guardian Media

Product and Engineering teams often try and engage their organisations with well-recognised frameworks and approaches. But different firms often need different forms of engagement. And this needs to start with your strategy. This talk will outline why product strategy is important and how to recognise the best approaches to engage many types of organisations.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.